Orange Mid-Year Townhall Update 2025
Below are the updates from our townhall meeting that we hold on X on July 12, 2005.
Highlights Since Launch $ORNJ in February 2024
6 products / services launched
Orange Wallet: Audited with multiple releases to support multiple Ledger
Orange Marketcap
Orange Explorer
Orange Indexer
Orange Connect
Orange Bridge: Audited with cross-chain with support for ETH, Base, and BSC
Orange developer APIs
Over 15+ CEX, 1 DEX, and 3 Marketplace listings
$10M+ in daily trading volume at the height of the BRC20 season
Organic community and token holder count increasing
Over 20+ wallet integrations for Orange Wallet
Campaigns with multiple companies and CEXs including Binance, Gate, BeFi labs, etc.
Dedicated Orange events at Token2049 and also sponsored multiple events at the Bitcoin conference as well as Mempool Con.
Delisting from Bitget
Since December, Bitget raised liquidity requirements for our market on their exchange which deviate from industry standards. Over the past eight months, we added hundreds of thousands of dollars in ORNJ and USDT liquidity, only to see those funds repeatedly depleted. At the same time, our market maker and team identified abnormal trading activity on Bitget from other exchanges. While Bitget requested that we continue depositing liquidity to support the market, we chose to pause further deposits until we could clarify the cause of this activity with the exchange. Despite multiple attempts, we have been unable to receive any answers or support to resolve the issue, and as a result, we will be moving forward with delisting from Bitget. Withdrawals will remain open until October 12th, 2025.
Learning and Liquidity Strategy Moving Forward
When we started our journey, our goal was to make $ORNJ available across as many channels as possible in hopes of attracting as many investors as possible. Over time and in our experience, we've learned that this strategy spread our liquidity to thin as many exchanges do not have as strong of organic volume as thought. Because of this, we want to consolidate our liquidity to fewer exchanges.
We're focused on growing ORNJ where there’s transparency, fair trading environments, and real community demand. Moving forward, we will be moving our liquidity to the following exchanges:
Gate
MEXC
Bitmart
BTSE
While this approach may result in additional delistings, we believe it’s the right move to prioritize offering $ORNJ in environments that provide transparency, fair trading conditions, and genuine community demand. Other markets and exchanges may continue to list the token independently, but our team’s focus and marketing efforts will be directed toward supporting those platforms that align with these values.
Overall Market Performance
Investor sentiment has shifted due to poor performance across the altcoin market. Between mid-2024 and mid-2025, many memes and altcoins have had significant losses which has made investors more cautious and risk-averse. As a result, interest and liquidity have moved away from altcoins. For example, Bitcoin dominance has risen from 55% to 65% over the past year, while altcoins have continued to see declines in both price and trading volume.
Performance from ATH - Bitcoin Related
Alex Labs: Down 98% (Launchpad partner; two protocol hacks and delisting from some exchanges)
BRC20.com and LeverFi: Down 99% (Launchpad partner; both are no longer responsive and appear to be out of business)
Ordi: Down 90% (first meme on BRC20 and listed on Binance; first BRC20 with a FDV over 1B)
Trac: Down 96% (Benny and team are constantly developing the protocol and ecosystem; reached a market cap of over $150M)
Multibit: Down 99% (reached a FDV of over $300M)
SatoshiVM: Down 99% (heavily promoted by KOLs and reached a FDV near 10B)
BeFi Labs: Down 99% from ATH (raised over $8m with $15M daily trading volume )
Fractal Bitcoin: Down 99% (heavily promoted by KOLs and reached a FDV near 10B)
Uncommon Goods: Down 96% (created by Casey Rodarmor, the founder of RUNES)
Performance from ATH - Others
Trump Coin: Down 87% (meme coin for the President of the US and largest country in the world)
Daddy Coin: Down 92% (meme coin for Andrew Tate)
Ape Chain: Down 98% (native token for the Bored Ape Yacht Club)
Magic Eden: Down 93% (native token for the most popular NFT marketplace; launched in 2025
Polkadot: Down 93% (multi chain ecosystem created by one of the founders of Ethereum)
Polygon: Down 80% (venture backed L2 chain)
Solana: Down 45% (popular L1 with ETFs and institutional support)
Orange
Orange before the Bitget delisting was down 98% from ATH
Reached a marketcap as high as $80M
Reached ATH twice (the token price rose from $0.07 to $0.79 within two weeks, then again a month later, from $0.25 to $0.79 in another two-week span)
In crypto, market dynamics can change quickly as shown in our past price history. Similar cases include Solana rebounding from heavy FUD recovering from under $10 to reach a new all-time high of $290. We believe Orange can rebound as well, with a solid product pipeline, a clear revenue model, effective marketing, and a market environment where sentiment shifts back toward the build-on-Bitcoin narrative. We view this crypto cycle as similar to the dot-com era with hype-driven projects with no long-term fundamentals. Without real revenue or utility, most tokens likely won’t survive beyond a year. Centralized exchanges have been the only businesses consistently generating substantial revenue, since speculation is at the core of crypto. That’s why our main focus now is building meaningful revenue through our own new exchange product tightly integrated with our web3 products and services. The
Future of Orange
Short-Term
In the short term, users can look forward to the release of Orange Wallet for both iOS and Android. Additionally, Swap and Lending features for all platforms on Orange Wallet (browser and mobile apps)
Long-Term
We will continue exploring the potential of the BRC2.0 V2 protocol upgrade and what it means for Orange and the ORNJ token. At the same time, we still remain bullish in the long-term future of DeFi on Bitcoin and will monitor the upcoming Bitcoin upgrade involving OpReturn to assess how it can expand our ecosystem. We will launch our consumer strategy with the launch of Orange Exchange and focus on generating consistent sustainable revenue. We will also integrate utility for $ORNJ, including token buybacks, etc.
User Acquisition Strategy
Develop a robust product line with unique, value-added features
Execute targeted marketing efforts (influencers, digital ads, sponsorships)
Establish collaborations with other projects for integrations and co-marketing
Launch community campaigns and giveaways to boost engagement and adoption
We will follow up with an AMA with the community the week of July 14th in Telegram.
Thank you for your continued support. Onwards and upwards. Cheers! 🥂
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